Guardians of Gold

Client Background

Fast-growing bullion retailer combining e-commerce with phone-assisted sales, built on a foundation of transparency and education-led marketing.

The Challenge

Rapid demand growth revealed significant process gaps: inconsistent profit margins, delivery bottlenecks, slow order-to-cash cycles, and an unstructured operating rhythm that led to reactive fire-fighting rather than proactive management.

Our Approach: The Four Cs

Clarity: Completed the One-Page Strategic Plan (OPSP) defining core values and purpose, identified the core customer profile and value proposition, established brand promises around authenticity, fair pricing, and rapid dispatch with supporting KPIs, and set clear long-term vision with quarterly themes and priorities.

Confidence: Built leadership strength by implementing a Function Accountability Chart (FACe) across sales, delivery, and finance functions, installed consistent weekly and monthly meeting rhythms, and created talent development plans for key roles.

Control: Applied Rockefeller Habits discipline through daily huddles and weekly commercial meetings, improved order-to-cash cycle times using Process Accountability Chart (PACe) analysis, and created visible dashboards with 90-day priorities and key metrics.

Cashflow: Implemented cash acceleration through consistent pricing and margin discipline, developed a 13-week cash forecasting model, accelerated collections processes, and improved inventory turns and supplier terms.

Results & Impact

The business transformation delivered results across all key areas:

• Increased customer confidence: Average order value increased significantly as customers gained trust in the buying process
• Higher conversion rates: More browsers became buyers across all sales channels
• Faster delivery: Orders were dispatched sooner, improving customer satisfaction and driving repeat purchases
• Profitable growth: Stronger, more consistent margins combined with improved stock turns
• Enhanced customer experience: More positive feedback and fewer complaints as service consistency improved
• Predictable operations: A reliable commercial rhythm replaced ad-hoc fire-fighting

"Just Grow gave us structure and confidence. The margin guardrails and operating rhythm changed how we run the business." — Founder, Guardians of Gold